Apparently, the inability of the Government, or Gardasil's manufacturer CSL to proceed with a full-on advertising campaign to promote Gardasil, is considered by the Herald to be an "attack on Democracy". Incredible. Mike Taylor of CSL biotherapies says “that there is a certain amount of risk" in the CSL planned advertising campaign. You bet there is, when huge sums money are involved. Most of CSL's planned propaganda, using newspapers, magazines, TV and radio advertisements has been deferred in case it is said to support the Government's pre-election campaign. That's what the Herald would like you to think. But there is another, more important story here. The failure of the Herald to discuss the real issues isn’t so much an attack on democracy, as an attack on readers and taxpayers. Continue Reading
Hilary's Desk
NZ 2008 schedule - Marketing Multiple vaccines
Hilary Butler - Monday, August 11, 2008
Have you noticed a subtle shift away from defining a vaccine by initials which stand for the number of vaccine components being given in the one needle? When you see GARDASIL, do you mentally realise that GARDASIL stands for Quadrivalent HPV vaccine, i.e. four different viruses in one needle? When you see the title PREVENAR, do you realise that that is seven vaccines in one? Continue Reading
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